United Heating, Cooling & Plumbing
United had a great rep with the builders of K.C., but low awareness among homeowners. We helped them stand out in an extremely crowded category with a friendly, approachable brand voice that was like no one else. Not only did people notice, they acted - new equipment sales were up 168% and revenue increased by 67%. The campaign also got attention beyond K.C. by being featured on Ads of the World.